top of page

Privacy Policy

​We need you to give us certain personal information in order to make sure that we and our suppliers can deliver you the trip you are expecting. This policy tells you what we'll do with that information and how we'll keep it safe, now and in future.

​​

When we first speak to you we'll ask for your name and contact details so that we can provide you with a quotation for the trip ideas we discuss. When you make a booking we'll ask for the information we need to make your trip right for you, including, but not limited to, passport details, skiing ability, weight, age, dietary requirements and any relevant medical conditions. We will keep this information so that we can help you book further trips in future.

​

Our aims in collecting personal information are to allow you to navigate our website easily and find the parts that interest you; to allow us to stay in contact with you when you have made an inquiry, via telephone, email, mail; to make sure that we arrange services that fit your specific requirements and to send you information that we believe will be of interest to you based upon your travel history and inquiries with us.

​

We will ask for your information during the course of our correspondence or, with your permission, by tracking your interactions with our website (using cookies).

​

We process and store your personal information securely, and we only keep it for as long as necessary. If you have any questions or concerns contact us by emailing info@america2alps.com

​

There are various national regulatory bodies set up to talk to if we cannot resolve any questions you have, including:

​

UK Residents: The UK Information Commissioner:

 

California Residents: The Attorney General, State of California Department of Justice

 

Canada Residents: The Information Commissioner of Canada:

 

As regulations and ways of storing information evolve, we may need to update this policy. If that's the case we'll do so on our website and let you know of major changes via your preferred contact method.

​

Full America2Alps customer privacy notice 

Registered name: First-hand Ski Company 

This privacy notice tells you what to expect us to do with your personal information. 

​

  • Contact details 

  • What information we collect, use, and why 

  • Lawful bases and data protection rights 

  • Where we get personal information from 

  • How long we keep information 

  • Who we share information with 

  • Sharing information outside the UK 

  • How to complain 

 

Contact details 

Telephone +44 203 411 7539 

 

Email info@america2alps.com 

 

What information we collect, use, and why 

We collect or use the following information to provide services and goods, including delivery: 

  • Names and contact details 

  • Addresses 

  • Date of birth 

  • Purchase or account history 

  • Payment details (including card or bank information for transfers and direct debits) 

  • Health information (including dietary requirements, allergies and health conditions) 

  • Health and safety information 

  • Account information 

  • Information relating to loyalty programmes 

  • Identification documents 

  • Information relating to compliments or complaints 

 

We also collect or use the following information to provide services and goods, including delivery: 

  • Health information 

 

We collect or use the following information for the operation of customer accounts and guarantees: 

  • Names and contact details 

  • Addresses 

  • Payment details (including card or bank information for transfers and direct debits) 

  • Purchase history 

  • Account information, including registration details 

  • Information used for security purposes 

  • Marketing preferences 

 

We also collect or use the following information for the operation of customer accounts and guarantees: 

  • Health information 

 

We collect or use the following information for service updates or marketing purposes: 

  • Names and contact details 

  • Addresses 

  • Marketing preferences 

  • Location data 

  • Recorded images, such as photos or videos 

  • Call recordings 

  • Purchase or viewing history 

  • IP addresses 

  • Website and app user journey information 

  • Records of consent, where appropriate 

 

We collect or use the following personal information for dealing with queries, complaints or claims: 

  • Names and contact details 

  • Address 

  • Payment details 

  • Account information 

  • Purchase or service history 

  • Call recordings 

  • Customer or client accounts and records 

  • Information relating to health and safety 

  • Correspondence 

 

Lawful bases and data protection rights 

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.                

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website: 

 

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. 

 

Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. 

 

Your right to erasure - You have the right to ask us to delete your personal information. 

​

Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. 

​

Your right to object to processing - You have the right to object to the processing of your personal data. 

​

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. 

​

Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. 

​

If you make a request, we must respond to you without undue delay and in any event within one month. 

​

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice. 

​

Our lawful bases for the collection and use of your data 

Our lawful bases for collecting or using personal information to provide services and goods are: 

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. 

 

Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are: 

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. 

 

Our lawful bases for collecting or using personal information for service updates or marketing purposes are: 

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. 

  • Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: 

  • to provide clients with information on services of interest 

 

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are: 

  • Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 

  • Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object. 

  • Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability. 

 

Where we get personal information from 

  • Directly from you 

  • Suppliers and service providers 

How long we keep information 

We only keep information for as long as necessary. 

​

Who we share information with 

Others we share personal information with 

  • Suppliers and service providers 

Sharing information outside the UK 

Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place. 

​

How the transfer complies with UK data protection law:

The country or sector has a UK data bridge (also known as Adequacy Regulations) 

 

How to complain 

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. 

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:            

Information Commissioner’s Office 
Wycliffe House 
Water Lane 
Wilmslow 
Cheshire 
SK9 5AF 

Helpline number: 0303 123 1113 

Website: https://www.ico.org.uk/make-a-complaint 

Last updated 

15 August 2024 

​

Cookie Policy

A cookie is a small file, stored on a user's hard drive by a website. Its purpose is to collect data relating to the user's browsing habits. You can choose to be notified each time a cookie is transmitted. You can also choose to disable cookies entirely in your internet browser, but this may decrease the quality of your user experience.

​

We use the following type of cookies on our site:

​

1. Functional cookies

Functional cookies are used to remember the selections you make on our site so that your selections are saved for your next visits;

​​

2. Analytical cookies

Analytical cookies allow us to improve the design and functionality of our site by collecting data on how you access our site, for example data on the content you access and how long you stay on our site and

​

3. Targeting cookies

Targeting cookies collect data on how you use the site and your preferences. This allows us to personalize the information you see on our site for you.

​

bottom of page